Overview
Crinetics pharmaceuticals is a company that develops therapies for people with rare endocrine diseases. Although this is a fairly new company that was founded in 2008 it needed a rebranding to make it feel more reliable for its patients.
Approach
This rebrand was made with the goal to refresh their image while maintaining their core values. Retaining the brands colors was a key factor of this rebrand. The new logo was refined to match their core values and to fit a more advanced image.
