Overview
Piripi is a ready-to-enjoy mezcal cocktail. Targeting the millennial audience. Focusing on the post-pandemic trend of enjoying cocktails at a park with friends while consuming healthy ingredients.
Approach
The goal of this project was to stand out in the huge market of canned cocktails we have today. With a colorful color palette, an eye-catching modern logo and a fun pattern for this brand, I emulated a hip aesthetic.