Piripi

a mezcal mixed cocktail

Services

Naming
Packaging
Social Media

Typography

A
‍T

Personality

Playful

Completed

Spring 2021

Overview

Piripi is a ready-to-enjoy mezcal cocktail. Targeting the millennial audience. Focusing on the post-pandemic trend of enjoying cocktails at a park with friends while consuming healthy ingredients.

Approach

The goal of this project was to stand out in the huge market of canned cocktails we have today. With a colorful color palette, an eye-catching modern logo and a fun pattern for this brand, I emulated a hip aesthetic.
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